Research On Jewelry Design Based On Fast Fashion Mode

With the development of social productivity and the improvement of people's living standards,people's consumption concept has changed,and fast fashion jewelry is crowding the market of traditional jewelry with rapid momentum.However,compared with foreign countries,domestic jewelry design started late and has not yet formed a systematic jewelry design method,and the existing jewelry design methods and concepts are obviously insufficient to support the Fast Fashion Jewelry design process.Aiming at the above problems,the research contents and results are as follows:(1)By comparing and analyzing the similarities and differences between Fast Fashion Jewelry and traditional jewelry,the Four-dimensional hierarchy model of Fast Fashion Jewelry is proposed.The research shows that the relevant influence variables can be extracted from the Four-dimensional hierarchy,which are the gender variable and character variable of the user perception layer,the body part variable and the occasion variable of the wearing behavioral layer,the social culture variable of the symbolic meaning layer,the season variable,the festival variable and the price variable of the vogue ecological layer.According to the mapping relationship between variables and Four-dimensional hierarchy,the properties of fast fashion jewelry are analyzed to provide a basis for the study of design models and processes;(2)Using experimental methods,research methods and other research methods,the range of influence variables of the Four-dimensional hierarchy and the relationship with the dependent variables are analyzed to determine the corresponding variables of different variables.The results show that the factors of size,material,symbol,color and structure,which are used to construct the STYLE model,can be extracted from the dependent variables corresponding to the eight major influence variables at the Four-dimensional hierarchy.The deconstruction and reconstruction of factors in the "STYLE" model provides the possibility to quickly form a large number of design concepts that meet the requirements of Fast Fashion;(3)The design process of Fast Fashion Jewelry is summarized.The main steps are design positioning,application of "STYLE(fashion)" model and design decision.The value of Four-dimensional hierarchical variable is taken as a constraint index throughout the process to realize rapid and accurate transformation and evaluation of design schemes.In the design decision,the value evaluation mechanism of Fast Fashion Jewelry design scheme based on two sets of parallel evaluation standards(user/consumer,brand/enterprise)is constructed,and the value coordinates of the design scheme are determined.The final design is then screened based on regional characteristics;(4)The above mentioned fast fashion jewelry design process and model are comprehensively applied to complete the design of fast fashion jewelry,and the feasibility and rationality of the fast fashion jewelry design method and process are preliminarily verified,so as to provide a fast response design method for fast fashion jewelry designers.