The Research On Customer Relationship Management Of GDJG Glass Co.,LTD

With the continuous development of society and the surging of the global economy,buildings in cities are rising higher and higher.In our country,in recent years,large and medium-sized cities across the country to build high-rise public buildings,office buildings and so on high,the high-rise buildings need not just as a lighting,block rain,sun,and other functions of ordinary glass,but as a beautiful and practical,fire blast,etc all kinds of feature set in one of the high-tech glass,it followed the market the growing demand for high-tech glass,glass deep-processing industry has also ushered in the spring of development.This thesis takes GDJG Glass Co.,Ltd.as the research object,introduces the basic situation of the company and the status quo of its customer relationship management,and based on the customer relationship management theory,discovers the company's customer relationship management system,customer classification and customer structure,customer relationship.Problems in management methods and information feedback,analyze the causes of the problems,and through relevant investigations,understanding the experience cases of the same industry,combined with the actual situation of GDJG Glass Co.,Ltd.,propose corresponding solutions or improvement measures,that is,improve The company's customer relationship management system,improving the basic quality of employees,optimizing customer structure,and developing a professional customer relationship management system to completely eradicate the original bad situation,or improve the company's relatively negative working atmosphere and mental outlook,can ultimately help GDJG Glass Co.,Ltd.enhances customer satisfaction and thus increases the company's competitiveness in market sales.