Investment Analysis And Decision Research On The Retail Project Of Refined Oil In Province A

Energy and chemical products represented by refined oil products are the commodities that are important for the operation of commodity supply chain enterprises in the industry.The profit of the refined oil industry chain is mainly concentrated in the retail of finished oil products,that is,the operation of gas stations.In this paper,the local state-owned listed company X company and the international energy giant Q China company set up a joint venture company in the province of A to carry out the terminal retail channel of the refined oil supply chain--the gas station layout as the object,trying to analyze the investment feasibility of the project.On the one hand,from the perspective of X company's analysis and research,through the cooperation of the project with the industry giant Q China,on the basis of the existing business,the upstream and downstream extension of the energy and chemical supply chain will be realized to form the refined oil industry.The feasibility of the chain service capability;on the other hand,it analyzes and studies the problems and countermeasures encountered by the enterprise in the actual process of investment decision-making of the terminal retail project in the refined oil supply chain,and is interested in entering the retail channel of the refined oil terminal-The networked operation of gas stations has important and realistic reference significance.Chapter 1:Research Description.It mainly proposes the background,research content,research significance and research framework of the topic.Chapter 2:Introduction to the background of the project.It mainly analyzes the appeals of both parties to the project and the background and resources of the partners.Chapter 3:Project Industry Analysis.It mainly analyzes the analysis of refined oil industry chain,the situation of refined oil consumption in A province,the competition situation of gas station industry in A province(including the threat situation of new energy vehicles on traditional energy vehicles),and then proposes the project in the industry market.The feasibility of the aspect.The project industry analysis conclusion is drawn:the layout investment in the refined oil retail market in the province A is feasible in the industry.Chapter 4:Analyzes the feasibility of project and enterprise strategy development.Mainly from the overall macro environment,policy environment,benchmarking and analysis of X companies,and the comparison and analysis with benchmarking companies in the industry,and X company's plans for the next five years,propose X company development strategy and key strategic initiatives,X The company's strategic measures in the energy and chemical industry chain,and then reached the conclusion of the analysis:and proposed to participate in the project,help X company oil supply chain to extend the industry's highest gross profit margin terminal sales links,open the oil supply The chain tenninal consumer market is in line with X's future development strategy.Chapter 5:Analysis of project plans.It analyzes the economic feasibility of project investment mainly from the aspects of project governance structure setting,project investment plan,project fund raising plan and project investment economic feasibility project financial calculation.Chapter 6:Project Risks and Countermeasures.Mainly from the industry risk,the threat of new energy vehicles to traditional energy vehicles;the refined oil pricing mechanism of domestic refined oil products to achieve market pricing on the risk of project profit;business risks in terms of foreign investment in the country can not be sole proprietorship or holding fuel The possibility of loosening the station project regulations led to X company's analysis of the risks of project control rights and proposed corresponding risk control measures.At the same time,it proposes suggestions for improvement of the project during the landing process.Chapter 7:It mainly summarizes and analyzes the company's strategy,market feasibility and economic feasibility,and then puts forward suggestions for project implementation.At the same time,according to the above analysis,it is more feasible.Suggestions for improvement of the project during the landing process.On this basis,it analyzes and studies the problems and countermeasures encountered by enterprises in the actual process of investment decision-making of terminal retail projects in the refined oil supply chain,and makes recommendations.