Research On The Route Of Promoting Ms Company's Competitiveness

MS Petroleum Company is the largest state-owned holding oil company in Saudi Arabia.It is a comprehensive international oil company with a history of more than 70 years.It is the world's largest oil producer and the world's sixth largest oil refiner.Its business covers the Kingdom and the world,whether in terms of revenue,manpower or assets.They are the largest oil companies in the Middle East.The company is mainly engaged in oil exploration,development,production,refining,transportation and sales business,with the world's largest onshore and offshore oilfields.This paper mainly uses SWOT analysis,PEST analysis,comparative advantage theory and core competitiveness theory to discuss the strategy and path of improving the competitiveness of MS oil company.The thesis is divided into five chapters:The first chapter is the introduction part,which mainly elaborates the research background and significance of this paper,introduces the research methods and writing ideas of this paper,combs and evaluates the related research summary;the second chapter is the theoretical basis and concept definition part,discusses the concept and composition of enterprise competitiveness,and discusses Saudi MS oil through the comparative advantage theory and core competitiveness theory.The theoretical basis of the company's development strategy;Chapter 3 discusses the current operating situation of Saudi MS Petroleum Company;Chapter 4 uses SWOT analysis and PEST analysis to discuss the internal and external competitive environment of Saudi MS Petroleum Company as well as the opportunities and challenges of the external environment,while studying the internal strengths and weaknesses of Saudi MS Petroleum Company;Chapter 5 is based on the advantages and weaknesses of Saudi MS Petroleum Company and the challenges it faces.Based on the forward-looking principle,capital value-added principle,sustainable development principle and safety principle,this paper puts forward the safeguard measures to enhance the competitiveness of MS Oil Company in order to promote the further expansion and sustainable development of the competitiveness of Saudi MS Oil Company in the new period of world economic development.