Research On Optimization Of Strategic Performance Evaluation Of HN Company

In recent years,China's natural gas consumption market has gradually shown a blowout trend due to the impact of various factors,such as the replacement of traditional coal with clean energy and the growth of consumer demand of end customers,with huge potential for market demand.But since 2017,in view of the economic downturn,government regulation,"net sales" to speed up the reform and urban gas vaporization rate tends to saturation adverse effects,such as natural gas sales companies to adopt a variety of different measures,such as increase customer viscosity,lower energy costs,to provide customers personalized service,etc.,and explore the development of integrated energy services(hereinafter referred to as "new business"),to promote traditional natural gas selling enterprise to the new type of comprehensive energy transformation and upgrading of service enterprises.Strategic performance management as an important management method of enterprise to support rapid development,the enterprise needs deepening transformation,the original business model boundary conditions under the premise of change,now can't well meet the demand of the current enterprise management,and strategic performance evaluation as the key part of strategic performance management,is fully comprehensive,dynamic reflects the enterprise management level directly the important process of optimization to improve the existing problems to match the new business management requirements,is one of the important effective way to realize the transformation and upgrading of enterprise.By using literature research method and case analysis method,this paper summarizes and sorts out the basic theories and relevant tools related to strategic performance evaluation at home and abroad,studies the different emphases of basic theories under different backgrounds,explores the optimization points of strategic performance evaluation under different environments,and summarizes and gives corresponding enlightenment.At the same time,taking HN company as a case,this paper makes an in-depth analysis of the important role of strategic performance evaluation in the three different development stages of HN company,namely initial stage,growth stage and maturity stage,and the improvement measures taken in different stages,so as to meet the development needs of the company in specific periods.Through comparison and analysis of traditional business and the key points of the new business,a clear change in the process of corporate transformation point and different boundary conditions,to clarify the strategic performance evaluation of the problems in use at present stage,and from two aspects: companies and departments to further analysis of strategic performance evaluation at present are encountered in the use of different problems,according to these problems put forward the corresponding improvement measures and optimization Suggestions.Under different environmental conditions,how to meet the dynamic development needs of enterprises has always been an important research topic for the continuous improvement and perfection of strategic performance evaluation.This paper studies the problems existing in the strategic performance evaluation of natural gas sales enterprises represented by HN company in the process of transformation and upgrading,which is of certain universality and representativeness.At the same time,the optimization Suggestions also provide some reference for other types of enterprises in strategic performance evaluation optimization.