Research On Clothing Design Based On Internet Platform Consumer Behavior

Follow the rapid renewal and the development of Internet interaction technology,apparel online purchase behavior naturally,become an important consumption patterns,apparel products on the Internet platform trading volume at the top,a lot of this kind of clothing products have sprung up,more and more clothing consumers in the Internet platform clothing when buying took a fancy to the network environment relaxed freely,without being limited by time,space,and buy the advantage of convenient,from the traditional offline stores to buy into the online electronic commerce mode.Many traditional shops are eager to have a try,and how to stand out from them has become particularly important.With the change of online consumers' purchasing behavior,the design of clothing products has become the most important part,which determines the development and even survival of the clothing industry.The customs of the unique regional decides the Chinese consumer purchase behavior in different ways,including consumption psychology,buying habits,and various clothing enterprise should according to the network consumer buying behavior,consumer preferences for apparel product design,for Internet e-commerce platform,this paper will be based on consumer buying behavior characteristics,analysis of main psychological influence consumer buying behavior and personal factors,and the research of network consumers purchase behavior guiding role of apparel design,applied to the clothing network marketing strategy;And simulate the network women's brand "C&E" planning case,and apply this research theory to design practice.