Evolution Of Miao Nationality Silver Ornaments Cultural Function In Tourism Context

Miao silver jewelry has become the favorite ornament of Miao women with its exquisite and unique style,and is a traditional ornament of Miao women.Debang Village is located in Heku Town,Fenghuang County.It is a typical Miao village.Because of its remote location,it retains the original intangible cultural heritage resources-Miao silver jewelry forging skills,and the pure hand-made Miao silver jewelry The craftsmanship has become the famous "silversmith village" in Xiangxi.The Miao silverware production in Debang Village is mainly made up of family as the production unit.The silverware hand-made by the silversmiths embodies the love of the Miao people for life and the pursuit of truth,goodness and beauty.The exquisite craftsmanship shows the simplicity and distinctive creativity of a nation.After the washing and sedimentation of history,it has formed its own unique national culture.In addition to the daily decoration of Miao women,Debang Village Miao silverware is also used in the traditional festivals of Miao nationality,such as: March3,June 6th,catching autumn,etc.,with beautiful display,symbol of wealth,cultural identity function,witch Traditional cultural functions such as surgical function,body protection function,and marriage identification function.With the development of social economy and the increase of cultural exchanges,Miao silver ornaments appeared in the stage performances,such as the Miao silver jewelry costume culture festival,April 8.In order to meet the tourists’ demand for silver ornaments,the local silversmiths combined the elements of the times to innovate the silver ornaments,giving the Miao silver ornaments a new cultural connotation in the context of tourism,so that the traditional cultural functions of the Miao silver ornaments have changed,and the symbol of wealth and the function of marriage identification have disappeared.The function of witchcraft and body protection is declining,the display of beauty and the function of cultural identity are prominent,the function of individualized aesthetic decoration is strengthened,and silverware is used as a tourism culture product to go to market.In the face of the transformation of the cultural function of the Miao silver jewelry in Debang Village,the article analyzes the reasons from the changes of natural ecological environment,the impact of tourism economic growth,the promotion of national cultural exchanges,and the change of traditional marriage and love customs.The Miao silver ornament of Debang Village is a concentrated expression of the spiritual culture of the Miao people.However,in the process of transformation,there have been many problems.The predicament of the Miao people’s silver ornaments is the main problem facing them.At present,the Miao silver ornaments in the Debang village have a legacy of inheritance.The lack of innovation in people and traditional skills and the lack of brand in the tourism market;this paper provides a reference for the protection and inheritance of intangible cultural heritage from the perspectives of strengthening the construction of talents,innovating silverware products,and creating silver cultural brands.reference.Miao silver jewelry has been deeply studied in the fields of art,culture and ethnic anthropology,and "Silver Village" has paid less attention in the academic world.The article examines the silverware culture from the perspective of source,to the village of Debang In order to study the entry point,the in-depth analysis of the silverware cultural function passed down by Debang Village,combined with the modern tourism context,further illustrates that the cultural function of the current silverware is changing,and the causes and performances of the transformation are discussed.The dilemma exists in the analysis.Finally,it is proposed that the development of tourism and the development of Miao silver jewelry culture are complementary to each other.The article has certain research significance.