Research On The Application Of Anhui Regional Cultural Elements In Packaging Design Of Local Products

In recent years,with the continuous development and construction of anhui province,the tourism industry is flourishing,providing a broad space for the development of local products.Local products are the most characteristic products in a region,with strong regional characteristics,the integration of regional cultural characteristics and national cultural characteristics of arts and crafts gifts,is a regional name card.This paper takes anhui regional culture elements in the application of local products packaging design as the research object,trying to inheritance and innovation from anhui regional culture element,give a systematic summary of anhui regional culture and extract more refine,deduce and carry forward the typical element,ode child new artistic charm,anhui regional culture which helps ethnic identification in local products packaging design reflected,enrich its profound cultural background.This paper is divided into five chapters.The first chapter introduces the research significance and research purpose of anhui regional cultural elements in local product packaging design,and summarizes the research content of each part of this paper.In the second chapter,anhui regional cultural elements are elaborated,and the related concepts of local specialty packaging design are further analyzed.Finally,the correlation between anhui regional cultural elements and local specialty packaging design is analyzed.The third chapter is the focus of this article,the main analysis of anhui regional culture elements in the application of local products packaging design focuses on the horsehead walls culture elements in the concrete application of local products packaging design,anhui iron picture culture elements in the concrete application of local products packaging design,four treasures of the study of cultural elements in local products packaging design concrete application,huangmei opera culture elements in the concrete application of local products packaging design.The fourth chapter is also the key chapter of this paper,discusses the application value of anhui regional cultural elements in local product packaging design,and analyzes itsapplication of cultural value,aesthetic value and economic value.Chapter five is the conclusion and prospect of this paper.This paper takes anhui regional culture elements in the application of local products packaging design,discussed the related research first,with anhui regional culture element in local products packaging design of visual performance and to use them as the guide,to meet the design of "touch love,illustrated",the purpose of avoiding the packaging is similar,bring a new aesthetic experience to consumers,strengthen consumer memory of anhui,inheriting the continuation of anhui regional culture.Second,to meet the psychological needs of consumers,choose the "appropriate" anhui regional cultural elements,and create the design concept of graft evolution and extension of meaning,so as to enhance the sales value of products and make the packaging more unique.Thirdly,through the analysis of the application value of anhui regional cultural elements in the packaging design of local products,the application of anhui regional cultural elements in the packaging design of local products can fully reflect the cultural value,aesthetic value and economic value of anhui local products,so as to promote mutual integration and win-win results.