Research On Low-cost Strategy Of QFZL Cement Enterprise

According to the "Thirteenth Five-Year Plan Outline for National Economic and Social Development of Shandong Province" and the "Thirteenth Five-Year Strategic Development Plan for Emerging Industries" issued by Shandong Province,Southwest Shandong Province will be the key development area.With the development of infrastructure construction and regional market,domestic large and medium-sized cement companies have participated in regional market competition,QFZL Cement Enterprise is one of them.The core market area will face more intense market competition.As the core manufacturer of China United Cement Group,QFZL Cement Enterprise has been adopting the centralized strategy mode since joining the Group in 2008,constantly exploiting the market and stabilizing the market share.At present,in the southwest of Shandong Province,although it has occupied a considerable part of the market share by virtue of its high market acceptance and the implementation of cooperative project business,there is little room for its future development.Besides,it is also limited by the competition of HL cement,SS cement and so on.With the slowdown of market demand,the situation of excess capacity has begun to emerge,and the problem of oversupply is becoming increasingly prominent.In the face of severe situation,QFZL Cement Enterprise has to consider changing its business concept,adjusting its business development strategy and implementing a low-cost strategy.Therefore,based on the above problems,this paper studies on the low-cost strategy of QFZL Cement Enterprise.Firstly,this paper classifies and combs the research status at home and abroad,business management theory,low-cost control theory,leading strategy theory and value management theory.On the basis of mastering relevant theory research,this paper analyses the internal environment and current strategy of QFZL Cement Enterprise,understands its current internal management status,and further analyzes the external environment,including a systematic analysis of competitors and market conditions,analysis of the current development status and external environment of QFZL Cement Enterprise.Based on the analysis of theory and current situation,SWOT analysis method,IFE and EFE matrix analysis method are used to analyze the internal and external factors of the company as well as the existing constraints.The low-cost strategy implemented by QFZL Cement Enterprise is analyzed and discussed.The purpose is to analyze the existing problems,to clearly recognize the advantages and disadvantages of the implementation of enterprise strategy,and to predict the market trend in advance so as to control it.Set out the most appropriate business strategy for the company’s development,and continue to maintain the company’s strong competitiveness in the local market.Finally,in order to ensure the smooth implementation of the new strategy,a series of corresponding safeguard measures are formulated.