The Art Of Embroidery Patterns From The Perspective Of Non-Genetic Inheritance And Its Application In Wenchuang Products

Qiang embroidery is an important cultural component of the Qiang ethnic in southwest China.The embroidery pattern is not only the embodiment of their daily life,but also a way to express their spiritual culture.It is deeply integrated with the life of the Qiang people,is a unique cultural symbol that the nation created and formed in the process of historical development.As one of the materialized forms of the Qiang culture,the embroidery pattern has become an significant carrier for describing the national life and folk emotions because of its intuitive symbols.People can understand the history and the current situation of the Qiang people’s social economy and culture through the Embroidery Patterns,find the mentality of the national psychological consciousness,the thinking mode and the cultural consciousness,find the traces of how the national migration,the national character and the aesthetic consciousness formed.In June 2008,Qiang Embroidery was selected as the second batch of national intangible cultural heritage,which fully proved its extremely high research value.This paper is based on the Embroidery,as intangible cultural heritage,with its embroidery pattern art as the research object,aiming to explore the value of the embroidery art and discuss its inheritance and innovative design methods from the inheritance of intangible culture and art perspective.Firstly,explained the background of the topic selection,analyze the current domestic and foreign scholars’ research condition on the Qiang Embroidery,its pattern and the application range.Sort the origin and development of the embroidery,briefly summarize the art of the Qiang Embroidery and list the research ideas and methods.Secondly,analyzed and study the artistic expression characteristics of the Qiang Embroidery pattern.In the bases of field investigation,the paper divides the embroidery art into regions,and takes four regions to conduct in-depth research on its artistic characteristics.Collecting the patterns of the Embroidery patterns in different regions and the folk artists’ national memories of the aesthetic culture behind the patterns,exploring the national culture and its pattern genes hidden behind the traditional Qiang Embroidery patterns,providing better ways for the inheritance and innovative design of the Qiang Embroidery art.Thirdly,analyzed the artistic value of the Qiang Embroidery pattern from the perspective of Intangible Cultural Heritage.Through the analysis of the aesthetic value,spiritual cultural value and folk development value of the Embroidery pattern,the value of the Qiang Embroidery pattern is mainly reflected as the national symbol on it’s history,culturalcustom,and religious beliefs.The cultural customs of the Qiang people are reflected from the flora and fauna patterns and geometric figures.The primitive and primitive philosophical thoughts of the Qiang people are reflected from the totem patterns.The respect the concept of nature appeared from the depiction of the natural scenery.Furthermore,analyzed the feasibility of using the embroidery art in cultural innovation products.Explore the feasibility of using the Embroidery motif,the Embroidery color and the Embroidery technology in cultural innovation products.Study how to make the most of the art of the Qiang Embroidery in cultural and creative products.And found out the value and influence it will have on the national characteristic product market and the cultural creative product design field after the application.Summed up the relevant design principles and methods provided method guidance for the application practice of the Embroidery art in cultural innovation products.Finally,applied the Qiang Embroidered elements in the design of cultural innovation products to demonstrate the practical value of the research content.The systematic analysis and interpretation of the art of Qiang Embroidery and the application of cultural and creative products will not only play a certain role in the spread,protection,inheritance and development of the traditional culture of the Qiang people,but also enhance national self-confidence and promote national culture.In this way,we seek a more suitable mode of communication and development direction for the traditional craftsmanship represented by the Qiang Embroidery.