Research On Children’s Medicine Packaging Design Based On Visual Marketing Concept

Children are the reserve force for national development,and children’s health issues have been receiving much attention from all walks of life.At present,China’s medical knowledge is widely spread,and people’s medical concepts have also changed."Small diseases into pharmacies,and serious illnesses on hospitals" have become common ways for people to solve their daily problems.For common diseases,consumers who go to pharmacies to buy drugs for self-treatment are increasing.In some areas,there are some drug supermarkets.In the drug supermarkets,the general public selects drugs based on the individual’s understanding of medical knowledge.The effect of drug packaging information directly affects the purchasing behavior.Pharmaceutical packaging has become an important concern of pharmaceutical companies.In the market competition of pharmaceuticals,visual marketing of pharmaceutical packaging has gradually played an important role.Children’s medicines have unique requirements on packaging,and children’s medicine packaging based on visual marketing is also unique.Based on the concept of visual marketing,this thesis analyzes the packaging design of children’s medicines,and conducts a comprehensive analysis and exploration of them.It puts forward a theoretical viewpoint and design practice on the visual marketing concept of children’s medicine packaging design,and provides accurate medicine for purchasing medicines.Cognition,establish the brand marketing reputation of children’s medicines,and help pharmaceutical companies to gain social recognition in the market to the greatest extent,and provide space for further improvement of children’s pharmaceutical packaging design.This paper mainly studies how to apply visual marketing concept to children’s drug packaging design,and systematically discusses it through five parts: The first part,through the research background of the subject and the research status of children’s drug packaging design at home and abroad,shows that children The significance of the application of the visual marketing concept of pharmaceuticals is to clarify the main research methods and subject innovations adopted.The second part introduces the concept of visual marketing.Since visual marketing is a brand new concept,it has limited application in the field of design.Applications in many fields have yet to be researched and developed.By analyzing the existing concept of visual marketing,from clothing and network.Cases such as stores and social software are analyzed and summarized to draw different uses in different fields.The third part,through the study of the functionality,applicability of visual marketing,and case analysis in different fields,illustrates the visual marketing function of children’s drug packaging.The fourth part describes the basic design principles of visual marketing applied in the design of children’s drug packaging.In the fifth part,through the combing of children’s drug packaging cases at home and abroad,the visual elements and design expression techniques of children’s drug packaging application based on visual marketing concept are obtained.In the sixth part,the design practice of the famous Chinese medicine brand “China Resources San Jiu-Good Baby”brand is carried out to confirm the development and necessity of the visual marketing concept of children’s pharmaceutical packaging application.