Based On Children`s Cognitive Interesting Drug Packaging Research And Application

In the field of medicine packaging, as special consumer, children are the target audience of children`s medicine and children`s medicine packaging. Children`s passiveness and incoordination are general problems to parents in the process of receiving treatment because of their particularity in physiology and psychology. Thus it is meaningful to design a sort of interesting medicine packaging based on children is cognition.The innovation of this project is to take advantage of children`s characteristics of cognition and exploration, in order to merge the image, color and appearance filled with children is interest to the medicine packaging by games and transform children is psychological resistance to take medicine to curiosity, exploration and cooperation by the analysis of children is psychology in the premise of children is cognition. Taking medicine should be relaxing and joyful rather than a battle between children and parents by giving children the mental comfort and humanistic concern. The universal situation of being difficult to take medicine for children and feed medicine for parents can be resolved to some extent.The problems and shortcomings are to be found in the process of analyzing the present situation of medicine packaging and market investigation. The effects of visual sense, taste sense, guidance and force on children is psychology are gained through research and experiment in limited exent. The methods and measures changing the design modeling and visual effect of children is medicine packaging in order to serve customers further based on the previous functions by the analysis of visual elements and modeling in children is cognition.The new children is medicine packaging adapts environmental and non-poisonous materials with new ductility property and can be reused as children is favorite toys after taking medicine as well as becomes small decorative items for recording the growth of children with the value of permanent preservation in the aspect of model design, apart from the function of tradition protection, transportation and the safety of children is medicine.The brand value of medicine should be improved. The medicine packaging is the “outwear” of medicine scientificity and artistry, which can improve the brand competitiveness of medicine in the highly competitive medicine market. Also, the incremental value of medicine can be fully improved by designing the humanized packaging, solving the practical problems of consumers and gaining the customers and markets. At the present, with entering WTO, the design on children is medicine packaging must be improved due to the disadvantaged situation of our country’s medicine market in the world, meanwhile, it has expansive space to promote the brand value of children is medicine.