Research On Marketing Strategy Of Shandong J Biotechnology Company In Internet Background

The development of the Internet has promoted the rise of the network economy,the huge number of Internet users in China the rise of China's network economy provides a unique advantage.The development of the Internet is no longer confined to the one-way development of computer technology,but continue to integrate with the industry as one,inseparable.China's microbial agricultural products industry with the market environment changes,its marketing strategy in the continuous adjustment,from the previous marketing to the current brand marketing.Microbial agricultural products compared to traditional fertilizers,with environmental pollution,improve product quality,improve product immunity and other advantages,the state began to introduce policies to increase support for microbial agricultural products,while people's health and safety of the product more and more attention,microbial agricultural products More and more by the market consumers of all ages.In the face of national support for microbial agricultural products and to improve the determination of land pollution,and the vast number of consumers pay attention to product health and safety,microbial agricultural industry market prospects are more optimistic,more and more market entry,marketing model also with the network technology The application of more diversified,a single line of marketing model has been unable to meet the needs of consumers.In the dual background of Internet and microbial agricultural products,it is very practical to study the network marketing strategy of microbial agricultural products.In this paper,Shandong J biological company as the research object,the company's network marketing status analysis,the company's products,prices,channels and promotions in four aspects of the existence of network marketing issues,Shandong J biological company's network marketing environment from the macro Micro,Porter's five-force model and SWOT analysis.Based on the 4P marketing mix strategy theory,the marketing strategy of Shandong J biological company is expounded,and finally,from the establishment of new marketing consciousness,strengthen the network marketing personnel Training and promote the product of the three aspects of brand strategy to protect the company's microbial agricultural marketing strategy for the implementation of the network.