Research On Financial Strategy Of JH Company During Transition Period

Traditional chemical industry can not contact directly with people because of its professionalism,,seems to be far away from people's lives,but people's clothing,food and housing are inseparable from the traditional chemical industry products or downstream industry.The traditional chemical industry plays an important role in the secondary industry,so its dynamics and development should attract people's attention.In the past few decades,China's traditional chemical enterprises have developed rapidly.In just a few decades,they have experienced a period of growth,maturity and decline.The rapid development of our country's economy makes people's lives more and more rich,with the increase of people's demand for materials,which has further spawned a surge in the number of traditional chemical industries and the output of chemical products.This leads to overcapacity,fierce competition among enterprises,and environmental protection pressure.Each issue affects the survival and development of the traditional chemical industry in the future.Traditional chemical enterprises to realize Nirvana rebirth,enterprise strategy or product transformation is its only way.Therefore,the traditional chemical industry has to enter the transition period.Financial strategy is one of the most important factors that affect the success of the transition.Because capital is the lifeblood of the enterprise,it is even more important in the transition period.Therefore,when the enterprise is in the transition period,it improves its own financial strength,optimizes its financial strategy,and helps the enterprise to transform successfully.Shenyang Chemical Industry is a representative of traditional chemical enterprises and is located in Shenyang,an old industrial city.In the past 33 years,Shenyang Chemical has devoted itself to upgrading its production technology to provide its customers with high-quality paste resins and other products,and has also won market recognition.However,the prospects of the paste resin market are favored by many chemical companies and gradually join them.Competition has intensified,and Shenyang Chemical has also had to transform to seek survival.In Shenyang chemical transformation to make a living period,optimizing the existing financial strategy is the key to the success of enterprise transformation.Taking the content and classification of financial strategy as the starting point,this paper collected the financial data of JH Company 2013-2017.According to the development goals proposed by JH Company in the annual report of the company,the external and internal environments of JH Company at this stage are combined.This paper analyzes JH's current fundraising strategy,investment strategy,and the shortcomings of dividend distribution strategy,and finally puts forward targeted optimization measures.At the same time,it is hoped that this paper can provide a reference for optimizing financial strategy for traditional chemical enterprises that are also in the process of transformation.