Emotional Expression Of Contemporary Beverage Packaging Design Research And Application

With the rapid development of the times,beverage packaging design has assumed the mission of meeting the emotional and spiritual needs of the public.The introduction part introduces the background,purpose and significance of emotional expression in contemporary beverage packaging design,the research status at home and abroad and the main research contents of the article.The second chapter defines the meaning of beverage packaging and emotionalization,and introduces the emotional expression in the development process of beverage packaging.Chapter 3,based on the emotional needs of contemporary beverage packaging design,this paper summarizes the beverage packaging design into three levels of needs by consulting literature and combining excellent cases: functional needs,aesthetic needs and emotional needs,among which emotional needs are the highest among the three levels of beverage packaging design.The design of beverage packaging should meet the functional and aesthetic needs,and put forward the emotional needs of beverage packaging design.Chapter IV summarizes and analyses the methods and rules used in the actual design of beverage packaging,through the color,text(font,copy),graphics,materials in beverage packaging.The fifth chapter,combined with the emotional design of contemporary beverage packaging,carries out practical application.In beverage packaging design,we should not only pay attention to its function and aesthetic needs,but also to emotional needs,so as to make the beverage packaging function and charm in one,so as to bring a deeper impact on the public,the market and society and better promote.