Strategic Adjustment Research Of ZF Company Based On Financial Statement Analysis

Under the background of economic integration of various countries in the world,financial accounting has become an international common "business language",recording the whole process of modern enterprise operation,providing auxiliary information for the management to make decisions,predicting the future development prospects of enterprises,and helping the users of statements to improve the scientificity and predictability of decisions.ZF company was founded in 1998,registered in Lhasa,Tibet early mainly engaged in motorcycle and retail components manufacturing and assembly,2006 started the road of the business transformation,since the 2015 years before our country all the way "area" initiative,a mining company restructuring and kazakhstan,successful transition into main non-ferrous metal resources enterprise,such profit is realized.Under the fierce competition pattern and complex market environment,how to carry out strategic adjustment and promote its orderly operation has become an urgent problem to be solved.Based on this,from the perspective of development strategy,with the aid of the harvard model,the effective use of Z company's financial statements,from a strategic,accounting,financial prospects,analyzes four dimensions,using the method of literature,in combination with qualitative and quantitative method,and introduces a PEST and SWOT strategic analysis tools,multi-angle analysis of government environment and internal resource,it is concluded that the Z company is facing both opportunities and challenges of the competitive landscape,in resource reserves,has formed a certain scale effect on advantages,but the lack of technical know-how,lack of training management,especially facing environmental constraints,lack of independent innovation,To some extent,it restricts its healthy development.According to the market competition pattern and the reality of ZF company,predict the future development prospect and make scientific strategic adjustment plan,including: clear strategic target and perfect strategic positioning;Improve organizational structure,improve management efficiency;Cultivate innovation consciousness and lead innovation development;Expand business scope,broaden income channels;Improve the financial system,improve the utilization of capital.As a result,comprehensive transformation of ZF company put forward the strategic adjustment of countermeasures,to promote government company business development and industry earnestly,corresponds to the national policy,the organic combination of financial and strategic,explore the enterprise value growth path selection,cultivating core competitiveness,improve profitability,also can give similar to provide a reference to the enterprises engaging in mineral resources.