Analysis Of The Impact Of Financial Strategy Changes On Financial Performance Under The Background Of BH Company Mixed Reform

The Third Plenary Session of the 18 th CPC Central Committee proposed to develop a mixed ownership economy,and China has ushered in a prosperous period of state-owned enterprise mixed ownership reform.There are many mixed and modified paths,and it is a hot topic in society to decide which paths can make the state-owned enterprises revitalize.After several years of development,China's state-owned enterprises have undergone a period of “landing period” and “force period”,and will soon usher in an important “opportunity period” in 2019.In the face of the continuous expansion of business areas and the expanding scale of operations,BH Company has gradually emerged contradictions and problems in terms of system mechanism,asset structure and capital scale.Under the existing conditions,it strives to break the bottleneck restricting development through restructuring.At this stage,it is necessary to study the hybridization of BH company.According to the data in BH Company's annual report,this paper analyzes the impact of financial strategy on financial performance,analyzes the changes of business strategy before and after the mix-and-change,acts on financial strategy,and finally leads to the change of financial performance.After the reform,the control right of the enterprise is transferred,the management idea and the management way are repositioned,the business and the financial strategy of the enterprise are changed because of the consistent change of the enterprise and the financial goal,the strategy decides the behavior,the behavior decides the performance Ultimately resulting in a change in BH's financial performance.Specifically analyze the changes of investment strategy,financing strategy,Operation Strategy and distribution strategy in financial strategy,find out the future direction of business development,make decision-making defects,and select relevant indicators of enterprises,the financial performance of the enterprise is analyzed and studied from four aspects:The profitability,the operating capacity,the debt paying capacity and the development capacity,and it is compared with the industry in a horizontal way to analyze the changing trend of each index More scientific.The results show that the reform of mixed ownership can provide the direction of decision-making and point out the methods of financial performance management.The formulation and change of strategy will directly lead to the change of financial performance.The company should adjust its business strategy and financial strategy in time and properly in accordance with its internal and external environment and the financial status of the enterprise,so as to improve its strategic decision-making level In order to obtain higher profits,more stable business development,for other enterprises to provide reference.