A Research On The Competitive Strategy Of PetroChina Hubei Product Oil Market

Since the national economy gets into a new stage in recent years,the growth of oil consumption become slow.Due to the substitution of new energy,the refined oil products appear to be oversupplied.On the other hand,the market reform of refined oil products is proceeding,with industry admittance declined and plural pattern of refined oil products suppliers formed.These result in a depth adjustment on market competition and increasing market share of private enterprises.Besides with the admittance declined of gas station investment for foreigners,the future competition of the refined oil terminal station will enter the height.The method of qualitative analysis was proposed to study on the existing data through survey method,comparative method and history method.Petrochina Hubei marketing company was studied on refined oil market and the competition subject.Refined oil products market competition of Hubei province was analyses to reveal the threaten,opportunities,strengths and weaknesses of Petrochina Hubei marketing company in the market of Hubei province.Thus,strategic positioning and competitive strategy choice were made.That is to optimize the competition and cooperation with the same industry rivals,to avoid vicious competition,to stabilize the market pattern.With more quality goods,more flexible marketing,more perfect sales channels and more popular service brand responding to market challenges,market share was expected to expand and profitability was expected to improve steadily.This paper was aiming to provide valuable reference for Petrochina Hubei marketing company on improving management level,enhancing profitability and increasing market share.