Research On The Competitive Landscape Of The Refined Oil Market In Sichuan Province And The Competitive Strategy Of Company A

With the development of the economy,China has surpassed the United States as the world's largest crude oil importer and second largest oil consumer.As the most important end product for oil companies,the refined oil plays an increasingly important role in the national society.Sichuan Province,an economically and populously western province,has witnessed a rapid overall social development in recent years,and the consumption of refined oil has also maintained a relatively good growth momentum here.However,it is lack of oil resources.Under the background of long-distance transportation and high-level pricing,the refined oil market of Sichuan has become a hotly contested place for major domestic oil companies.Competition has become fiercer and new changes have taken place in market characteristics.To carry out analysis and research on the competitive landscape of the refined oil market in Sichuan Province is very important to the country,the region,and the main players involved in the market.Due to the uniqueness,scarcity,and other particularities of refined oil products,there are some differences in the research on competitive landscape with other general products.At present,the research on the competitive landscape of the refined oil market can generally begin with market composition,supply and demand relations,market share,competition models,and marketing strategies.Through the combination of quantitative and qualitative analysis,the combination of literature research and empirical research,and comparative analysis methods,various types of business data are collected and analyzed in detail.However,combined with the characteristics of the regional refined oil market,the research results on the regional competitive landscape of the refined oil market and the impact on the refined oil sales companies in the region are relatively few.Based on this,this paper first starts with the five stages of development experienced by the refined oil market in Sichuan in the past 20 years and has a preliminary understanding of the market structure.Second,based on modern marketing theory,a detailed analysis of the current market competition,including competition players,competitive channels,market share and competition models,etc.,conducted a detailed analysis and analysis of the competition landscape of the refined oil market in Sichuan Province.Thirdly,it analyzes the competition prospects of the refined oil market in Sichuan Province,combines current conditions and makes reasonable calculations.Finally,after analyzing the competitive environment and its own strengths and weaknesses,A company,the most representative of the market and the current market leader,put forward countermeasures and suggestions for competitive strategy and helped grasp the development dynamics and laws of the Sichuan refined oil market with learning advanced experience,doing a good job of market positioning,breaking the bottleneck of restriction,finding the prospects for business development,and finally improving the competitiveness of enterprises.