Attitude To Life-Visual Communication Of Craftsman's Mind In Jiao Dong Flower Bun

The Jiaodong Flowerbun,which originated from the farming society,has important significance in the local folk society.Through an in-depth study of Jiaodong Flowerbun,this paper finds that JJiaodong Flowerbun can be sublimated from the food of people's lihood to the symbol of etiquette and custom."Life attitude" is an important factor in the inheritance of folk art and the spread of folk culture.This paper believes that after the Jiaodong Flowerbun changed its general attributes and faced with its modern cultural communication needs,we must face up to the "life attitude" of folk food,and expand its significance and role in social communication.Contemporary visual symbols have a deeper level of communication and communication with the masses to realize the re-inheritance and re-dissemination of the folk spirit.In our daily life,the communication of any kind of culture requires the intervention of symbols.As an intangible cultural heritage and a kind of nonverbal visual symbol,Jiaodong Flowerbun is transmitted in jiaodong folk through rituals.It is of great significance to the inheritance of handicraft and the spread of folk custom to explore the communication content of Jiaodong Flowerbun,namely its spiritual essence.This article intends to use the field inspection method,literature research method,experience summarization method,etc.to conduct research from five aspects:Firstly,from the perspective of local emotion,the author analyzes the important influence of visual communication on folk art with the help of the theory of cultural communication,and clarifies the subject knowledge involved in the paper and the research perspective of the paper through literature review.Secondly,from the perspective of cultural genetics,the nature of the folk creations in jiaodong is studied.With the help of phenomenology and psychological theory,the author analyzes the three elements of attitude and takes"life attitude" as the main content of inheritance and dissemination.Thirdly,with the help of the knowledge of cultural geography,the paper analyzes the influence of geographical environment on the folk custom of jiaodong.By using the theory of communication culture sociology,the relationship among ritual,symbol and folk custom is clarified,and the significance of symbols to the communication of folk culture is understood.Fourth,combined with the field investigation report,the visual system of Jiaodong Flowerbun was summarized,and the relationship between visual symbols and cultural communication was established.Fifth,combined with the current social environment,analyze the communication mode of life attitude in Jiaodong Flowerbun.Through case analysis,this paper explores the commonality between visual design and folk art,and interprets the relationship between folk art and folk custom,emotion and culture,so as to provide a design path for the modern communication of Jiaodong Flowerbun.