Costume Dizegn Elements Of Visnal Languege Parsing

The purpose of this paper is to design reasonable Chinese characteristic fashion brand, provide a meaningful conclusions for the realization of effective communication design visual language of clothing. This conclusion is theory, semiotics and communication theory through the use of information, analysis of visual information and communication process status and fashion design in the China clothing market.This paper first analyzes the status and development of China clothing market, the domestic garment has been aware of the importance of brand,but how to create its own brand characteristics, based on the international market but still need further study. Secondly, analyzes the relationship between the characteristics of visual perception and clothing, clothing the communication of visual language and forms are studied, and puts forward the method of observation system of the visual language in fashion design.Thirdly, based on this view, the clothing of the visual language analysis, to extract the semantic technology, aesthetic, these three aspects of visual information contains the content and form of clothing design, and has carried on the discussion to the transmission characteristics of their respective. Finally, the influence factors of visual language to convey the clothing to carry on the analysis, in the analysis, discusses in detail the audience on the source, the influence of communication, for the development of effective communication strategies provide the basis for.Finally, based on a comprehensive summing-up the previous research results, presents how to realize the garment design vision language in China brand clothing in the effective communication strategies.The conclusion of this paper is:clothing designers consider the relation between the various elements of the full range of in the design process,from the perspective of sales, market positioning, from the angle of clothing,from the visual language basic starting from the popular trend, from the history and so on. Only from the whole characteristics of clothing design, to make the fashion visual language elements words convey more effectively,create international well-known clothing brand to China.