Research On Competitive Strategy Of T Iron And Steel Company After The Reform Of Mixed Ownership

The mixed ownership reform of T steel company has been on the right track.With the continuous deepening of the national supply-side reform,the focus of the supply-side reform of the steel industry will gradually shift to “deleveraging” and improving industrial concentration.After the implementation of the mixed-ownership reform,T steel company has gone through the exit of state-owned capital and the entry of private capital.Under such a background,it is very necessary to formulate the new competition strategy after the mixed ownership reform for the company.In October 2018,the court ruled that T Company entered the judicial reorganization process.In January 2019,the court approved the reorganization plan.On March 15,the same year,the strategic investor TD Company took over the T Company,marking T Steel's mixed ownership reform Enter the substantive stage.The article is written in the hope that through the study and study of strategic management theory,combined with the actual situation of the steel industry,the steel market and T steel companies,and drawing on the research experience of strategy formulation in the reform process of steel companies,find out that T Company are implementing hybrid After the ownership reform,the major problems and potential future risks that need to be resolved in the process of its restoration and development,analyze these problems,evaluate the risks in advance,and choose a competitive strategy suitable for T Company future development of the main steel industry.The article uses PESTEL macro environmental analysis,the external environment analysis of the Porter Five Forces model,and the SWOT comprehensive competitiveness analysis model to analyze the internal strengths and weaknesses of T Company and the external macro environment.Combating the necessity and urgency of formulating a competitive strategy,clarifying the strategic goals of T Company based on the current status of the steel industry and the foreseeable future development direction and existing market conditions,formulating the core content and guarantee measures for the implementation of the strategy.A differentiated and low-cost combination strategy with product differentiation at the core to improve corporate competitiveness,while relying on corporate culture reshaping to complete basic management enhancements and improve the overall competitiveness of employees,so as to achieve the transformation of institutional mechanisms after the reform of mixed ownership The basic goal of reducing costs and sustaining long-term profitability.Therefore,in the context of the current mixed ownership reform,T Company chose to take “product differentiation” as its core and implement a combination of low-cost and differentiated strategies to meet the needs of corporate development.Through the implementation of low-cost and differentiated strategies,the diversified development pursued by the vast majority of enterprises in the rapid economic development phase has been transformed into an industrial chain extension based on the deep-cultivated steel industry;the blind pursuit of capacity and output has been transformed into the pursuit of product varieties,Quality and efficiency;change from bigger to better,better and stronger,first to be stronger then bigger;from low value-added to high value-added products,adjust product structure and implement carbon steel Turn highquality steel,high-quality steel into special steel,and gradually increase product profit margins.