Research On Wuhan Piano Industry

The development of the piano industry in the new era has become an indispensable part of the urban music culture industry chain.It differs from other industries in the marketing and operating modes that have played a major role in the current urban music culture,which has caused it to gradually One of the new era of piano instrumental music research and urban music culture.Therefore,this article intends to investigate and sort out various piano information in Wuhan,analyze the current situation and characteristics of the musical culture industry of Wuhan piano,and then reveal the internal and external factors that promote its rapid development.And with the example of Wuhan's most representative chain music store-parsons behavior,it conducted an in-depth investigation from various aspects such as its brand history,business mode,target users,market positioning,marketing methods,etc.The dual attribute problem with business and its deep influence on the development of Wuhan music culture.In order to have a deeper understanding and analysis of the development of China's music industry.The article consists of three parts,namely introduction,body(chapters 1 to 5)and conclusion.The introduction elaborated from four parts:research purpose and significance,research status,research content,and research methods.The first chapter is to sort out the current situation of the development of Wuhan piano shops from the analysis of the number and types of piano houses and the characteristics of piano houses.The second chapter defines the music culture industry,and uses this to list the music examinations and musical instrument exhibitions that are most closely related to "Qing hang".Chapter 3 analyzes the two internal and external factors that promote the development of related industries in Wuhan Qinhang namely the economic development of Wuhan Music Education and the development of Wuhan Music Education itself.Chapter 4 takes the example of parsons behavior,and conducts specific case studies on Wuhan Qinhang from four aspects:its development history,market positioning,operation mode,and customer groups.Chapter 5 clarifies the many interactive influences of the piano industry on Wuhan music culture in the field of spiritual exploration and commercial transactions.The conclusion reveals the duality embodied in Qinhang's cultural products,namely the relationship between its economic capital and cultural capital.Therefore,it is proposed that economic capital and cultural capital can be transformed into each other under certain conditions.It is precisely the transformation between these two different types of capital that constitutes the foundation of Qinhang's cultural strategy and has a positive impact on contemporary urban music culture.