Research On Problems And Countermeasures Of NZY Group Production And Marketing System

Production and sales system are the most important part for the business activities,and the production and sales of benign cohesion.It has a key role in the mechanism to optimize business process system and improve management efficiency and operational efficiency.It also can directly reflect and affect the healthy operation of the entire enterprise.In the domestic ceramic industry,NZY group has been the industry leader,through the national layout of the ten production bases,production scale and market sales once became the country's first.But in recent years,the overall sales volume of NZY group has declined greatly,and the market share has been sharply reduced.In view of this phenomenon,by observing the status of production and marketing management system of NZY group,based on literature research and system analysis based on the NZY group from the perspective of business oriented,resource allocation and marketing source of the three aspects,combined with organizational structure bring balance organizational culture and the influence of power,reveals the production and sales system,appear in the self management and connection of the problems and contradictions.Through the thorough analysis of the three dimensions of production and marketing problems,the paper systematically studies and expounds the essential reasons for the management convergence of production and marketing.In order to solve the problem,this paper puts forward some countermeasures to resolve the contradiction of NZY group's production and marketing management system,optimize the relationship between production and marketing,and improve the efficiency of cooperative management.This article as a problem of research,production and marketing system from the NZY group production and marketing status quo of the observation,found the problem,analysis the reason,finally put forward the solution,to the enterprise organization and management,production and marketing together,manufacturing-according-to-sale aspects such as research methods.When in the face of the production and marketing of NZY group,it can analysis condition and the development correctly,the relationship between the dynamic balance of NZY group production and sales,production and sales to do sales forecast and production supply arrangement.In order to market demand to develop enterprise production direction,avoid the waste of resources,improve management efficiency and the accuracy of direction,smooth,manufacturing-according-to-sale overall changes and achieved the integration of production and marketing of the group of NZY,it has a guiding significance to make the right business orientation.