Analysis Of Influencing Factors Of Villagers' Environmental Behavior Will In Jinniu Town

Since the reform and opening up,China's industrialization,urbanization and modernization process has been rapidly promoted.The urban economic development has reached an unprecedented level.High-tech industries have become the leading industries in cities.Industry is gradually shifting from the city to the countryside.On the one hand,industry has promoted the development of the rural economy.On the other hand,it has also brought many environmental problems.Green water and mountains have been severely damaged,and the imbalance of interests has increased.The contradiction intensified.As an important part of our country,the development of the countryside directly affects the development of the entire national economy.For this reason,Comrade Xi Jinping proposed the strategy of rural revitalization in the report of the 19 th National Congress.In the implementation of the entire strategy,the governance of the rural ecological environment will be the key task to be done.In the process of ecological environment governance,villagers will play a very important role.They not only rely on the local ecological environment for survival,but also are the builders and maintainers of a good ecological environment.Therefore,it is necessary for us to study the villagers' willingness to participate in environmental protection,and to explore its influencing factors in depth,and make recommendations based on empirical results.This will help to mobilize the enthusiasm of villagers to participate in environmental governance and give play to the main role of villagers.This research aims at villagers 'environmental behavior intentions.After consulting relevant domestic and foreign literatures,based on the theory of planned behaviors,using statistical analysis and questionnaire survey methods,in-depth research on the influencing factors of villagers' environmental behavior intentions and the following conclusions are drawn:(1)The local culture,social capital and the villagers 'environmental cognition have a significant positive impact on the environmental behavior intentions,that is,the stronger the villagers' awareness of the local culture,the more social capital they possess,the stronger their awareness of the ecological environment At that time,they are more willing to participate in environmental protection.The interest structure formed between the government,polluting enterprises,and villagers has a significant negative impact on environmental behavior intentions.That is,the closer the relationship between the three,the lower the villagers' willingness to participate in environmental protection;(2)The level of education and income have a significant positive effecton environmental behavior,that is,the higher the villager's education level and income,the stronger the villagers' willingness to participate in environmental protection.