Company H Oil Retail Market Research On Marketing Strategy

Mainly "H Company" as a case.It can not be ignored that under the influence of the trend of global economic integration,the competition faced by the finished oil retail market is becoming more and more fierce.Therefore,if oil enterprises want to occupy a certain competitive position in the market,they must pay attention to diversified development,combine their own reality and consumer demand,make the marketing strategy more perfect,for enterprises,it is also conducive to their own healthier and sustainable development,in the long run,The economic benefits and social value of enterprises will also be significantly improved.In this paper,the development background of refined oil retail market is analyzed,and the significance of the research is expounded.Combined with the actual case of "H Company",the internal and external development environment is discussed,so as to have a clearer understanding of the development of enterprises.In this process,making full use of "SWOT Analysis",the development opportunities faced by H Company are described in detail.In view of the shortcomings in the actual marketing process of the company,the author also puts forward some targeted suggestions,such as: do a good job of publicity through the network platform.It is hoped that the market share of enterprises will increase,and the market share will obviously increase over time.The ability of enterprises to resist risks in the face of the market will also be enhanced.Let the company’s marketing work be carried out in a real sense,in order to achieve good development goals at an early date,maximize profits,and higher market returns.