| This article starts with a specific case,the X gas station of Company H,and studies and elaborate on the specific content and problems of relevant marketing strategies adopted by the company after entering the local oil retail market in Lianjiang City.Because Company H entered the local market late,and the local retail market for major civilian refined oil products has always been directly controlled by local competitors,other refined oil sales brands tended to have more time locally than X gas stations.Business experience and management experience.At the same time,affected by factors such as the storage capacity of gas stations and the internal network management layout of other gas stations,X gas stations have been in a disadvantageous position in the market competition.Therefore,it is of great practical and long-term strategic significance to research H Petroleum Co.,Ltd.'s retail marketing development strategy based on X gas station.This article mainly discusses and studies the development of the retail business of X Gas Station and the various retail marketing strategies it uses.The amount of profit gained by H petroleum company X gas station through the sale of refined oil and the provision of services is the basis for its long-term standing in the consumer market.At present,X gas stations have less profit space and excessive operating costs,which has affected the continued healthy and stable development of X gas stations.The topic selection starts with the research question of the subject,and expounds the background and importance of the subject research.It combines domestic and foreign research results with the analysis of the market status and market demand of X gas station,and uses multiple The company's various status quo and problems are analyzed from multiple angles,trying to explore the marketing strategy suitable for X gas station retail business,to provide a value reference for X gas stations and researchers in related fields. |
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