Low-carbon Supply Chain Marketing Cooperation Strategy Considering Delay Effect And Random Effect

In recent years,while the economic development level of countries in the world has been continuously improved,and the quality of life of people in various countries has improved,it has inevitably caused many environmental problems.In response to the above problems,countries have introduced relevant measures to protect the environment and develop a low-carbon economy.Many companies have also moved with time to vigorously develop low-carbon products to meet the requirements of the new era of change.With the promotion of low-carbon products,product marketing has become the focus of low-carbon supply chain members.This paper takes the secondary low-carbon supply chain as the background,and takes the marketing cooperation between upstream and downstream manufacturers and retailers as the starting point.Based on the differential game theory,a delayed differential game model and a stochastic differential game model are constructed to study the delay effect.The effects of delay effect and random effect on marketing cooperation of low-carbon products of supply chain members were studied respectively.The main innovations and research contents of this article are as follows:(1)At present,most researches on low-carbon supply chains focus on upstream production decision-making,and few studies on downstream product marketing cooperation.In this paper,the delay effects and random effects that are common in advertising and marketing in actual production are respectively studied.Using differential game theory,we studied the marketing cooperation strategies of low-carbon supply chain manufacturers and retailers under the influence of two effects.Analyzed the changes in low-carbon goodwill in the supply chain under different influences under different decisions;the changes in the optimal marketing efforts strategies and optimal profits of low-carbon supply chain members;the subsidy effect of low-carbon product manufacturers on retailer product marketing Wait.(2)Previous research on supply chain cooperative advertising only considered the delay effect of unilateral marketing efforts by manufacturers.In this paper,in the research of marketing cooperation among low-carbon supply chain members,we also consider that the marketing efforts of manufacturers and retailers have a delay effect.And got new research conclusions: The total profit of the system is not always better than decentralized decision-making in centralized decision-making.Only when two delay times meet certainconditions,the choice of centralized decision-making is the best.