Research On Customer Relationship Management Improvement Of Heilongjiang City Branch Of Harbin Provincial Tobacco Corporation

At present,the relationship between enterprises and customers has been already paid more attention.The purpose of enterprise bases on customers’ needs.In recent years,Harbin Tobacco began to pay attention to the importance of customer relationship management according to the strategic deployment needs of the State Tobacco Monopoly Administration and the actual situation of the enterprise.However,in terms of the overall effect,the level of customer relationship management of Harbin Tobacco is still relatively backward.For Harbin Tobacco,the further optimization of customer relationship management has become an urgent problem to be solved.Customers relationship management optimization as an important link in the process of promoting Harbin Tobacco to change marketing concept and management level,the enterprise must root customer relationship management into the enterprise management idea,and carries on the thorough research and implementation advancement.In order to promote the development of Harbin Tobacco in customer relationship management,the writer explore the present main problems of Harbin Tobacco in customer relationship management by accessing to information,taking the form of questionnaire and on-the-spot visiting,to study the current customer relationship management of Harbin Tobacco.Through the data analysis as well,the writer tries to find out the problems presented at the enterprise level and the customer management level.In views of the problems presented,this paper proposes five optimization improvements which can adapt to the reality of Harbin Tobacco in customer relationship management,in order to upgrade the enterprise innovation of customer relationship management,and improve the ability of sustainable development.Finally,in order to ensure the effective implementation of the optimization strategy of customer relationship management of Harbin Tobacco,the writer proposes four safeguard measures from the aspects of ideology,enterprise organization and evaluation to provide reference for the better development of customer relationship management of Harbin Tobacco.