Humanistic Temperature Of Agricultural Product Packaging Design

With the development of China’s rural revitalization strategic plan,the agricultural product economy has also ushered in new opportunities for development.Packaging design,as one of the carriers to enhance the added value of agricultural products,plays an important role in the further development of rural construction.With the rapid development of material living standards,people’s consumption concepts have changed.Consumers no longer stop at the basic needs of daily life.Consumers have begun to pursue multidimensional pursuits of personality,culture,and fun.Packaging design has also gradually become a key factor for consumers to purchase goods.Packaging design has shifted from protecting the product to basic functions such as protection,transportation,and promotion to focusing on human physical,psychological,and social resources.At present,the development of China’s agricultural product packaging design is in a period of coexistence of opportunities and problems.This paper analyzes the current problems and opportunities in the development of agricultural product packaging design by combing a large number of relevant literature and design cases of humanistic temperature and agricultural product packaging design,and then leads to humanities The new value of agricultural product packaging design from the perspective of temperature.On this basis,using humanistic temperature as the starting point,this paper explores the humanistic-oriented design principles and temperature-oriented design methods of agricultural product packaging design in the context of contemporary rural construction.The humanistic temperature of agricultural product packaging design awakens people’s beautiful memories of rural life and arouses the spiritual resonance of humanistic care for rural humanities.The full text is divided into six chapters,as follows:The first chapter introduces the research background of this paper,the status of theoretical and practical research at home and abroad,the significance of the research,the main research ideas and methods,and explains the innovative points of this research.The second chapter expounds the traceability of humanistic care between the East and the West and the analysis of humanistic temperature in design.It also summarizes the design characteristics of humanistic temperature in the contemporary cultural background,and provides a theoretical reference for the next agricultural product packaging design practice.The third chapter mainly discusses the development status and humanistic value of agricultural product packaging design,analyzes the current problems and opportunities in the development of agricultural product packaging design,and discusses the new value of agricultural product packaging design from the perspective of humanistic temperature.The fourth chapter summarizes the design principles and methods of agricultural product packaging design based on humanistic temperature by combing the previous theoretical research and summarizing domestic and foreign design cases,and puts forward the packaging design mode and process.The fifth chapter analyzes the design positioning of Qingfeng Village’s agricultural products through design investigation and analysis,and carries out packaging design planning.Through the practice of Qingfeng Village’s agricultural product packaging design,the theory is proved and realized.Chapter six summarizes and summarizes this article.