| Based on the field research and investigation data on the full-scale Maochuan embroidery in Luochuan,the research of the subject is a review of a large amount of literature,and a detailed review of the development of Luochuan Maoma embroidery,and folk art such as paper-cutting and embroidery.Correlation,and according to the information in the process of investigation,point out the current situation of the development of Luochuan Mao Ma embroidery and the difficulties to be solved in the protection of intangible culture.At the same time,from the excellent works of Luochuan Maoma embroidery,from the dimensions of production materials,subject sources,and graphic art forms,the artistic aesthetic value of Luochuan Maoma embroidery is explained in detail,and then the folklore in Luochuan Maoma embroidery is deeply explored.The cultural value,regional value and traditional cultural value propose the social and cultural significance of protecting Luochuan Mao Ma embroidery.With the help of modern clothing design,the artistic elements of Luochuan Maoma embroidery are refined,and it is effectively and rationally integrated into the modern fashion design,maximally retaining the cultural charm of its original ecology,through the communication effect of modern clothing.Carry forward and inherit the intangible cultural heritage of Luochuan Maomao.In addition,with the help of modern video communication means,the development of the Luochuan Mao Ma embroidery and the detailed production process,as well as the author’s own creative practice activities,are introduced in the form of video.As a specific lively case,the fashion design and modern media means Combine to maximize the effect of the spread.Facing the difficult situation of the promotion and inheritance of the intangible cultural heritage of Luochuan Maomao,on the basis of fully understanding and understanding the cultural values it contains,it refines the artistic elements that best represent the Luochuan Mao Ma embroidery culture.In the modern fashion design,combined with the modern media,breaking through the influence of geographical factors,and opening up the way of non-material cultural communication,it will provide appropriate models and ideas for the protection and inheritance of the intangible cultural heritage of Luochuan Maomao.Furthermore,in the excavation of folk culture,the dissemination of traditional culture,and the promotion of Chinese culture,we will be able to provide a certain reference for relevant research.As a non-material cultural heritage of Shaanxi Province,Luochuan Maoma embroidery is unique because of its special materials,the diversity of its expression forms,and the artistic style of paper-cutting and embroidery.And because Luochuan Mao Ma embroidery has great regional characteristics,it has highlighted the distinctive folk culture characteristics regardless of the choice of subject matter or connotation.The special folk culture value possessed by Luochuan Maoma Embroidery,and its aesthetic value,has become an object of concern in excavating folk art forms,enriching the types of folk art,and promoting and developing folk culture.At the same time,due to the limitation of the geographical environment of Luochuan Maoma embroidered hand,the problem of inheriting difficulties in its culture and art in recent years has become an issue that needs to be considered and studied. |