A Study On The Tourists' Environmental Responsibility Behavior In The Ecotones

The environmental problems behind the development of tourism are becoming more and more prominent,and some tourists' uncivilized behaviors make the ecological environment of the ecotones worse.Environmental responsibility behavior is the behavior of tourists to reduce the environmental damage consciously,which is not only an important measure of sustainable development of tourism destinations,but also one of the research topics concerned by academia.At present,more scholars explore the formation process of tourists' environmental responsibility behavior from the perspective of the behavior subject,but there are relatively few studies on the analysis of the behavior object factors and the comprehensive behavior subject and object factors.Based on the hierarchy of effects models,this paper takes the Xilamuren grassland tourism area,an ecotones,as the study case,studies the influencing factors of tourist's environmental responsibility behavior from the perspective of behaviorsubject and object.This paper tries to build relationship model of "cognitive-emotional-behavior",discusses the relationship of eco-environment awareness,place attributes perception,emotional experience and environmental responsibility behavior,finally,uses SPSS23.0 and AMOS23.0 to analyze the questionnaire data of the field survey.The results show that: First,tourists' place attributes perception can be divided into three dimensions: service and infrastructure perception ? cultural landscape perception and natural landscape perception.Environmental responsibility behavior can be divided into two types: low effort environmental responsibility behavior and high effort environmental responsibility behavior.Second,the tourists' eco-environment awareness has a direct and significant positive effect on the high effort environmental responsibility behavior,but the effect on low effort environmental responsibility behavior is not significant.Third,the three dimensions of place attributes perception cannot have direct impact on high effort environmental responsibility behavior,but the impact on low effort environmental responsibility behavior are significantly different.Only cultural landscape perception and natural landscape perception have direct and significant positive impact on low effort environmental responsibility behavior,and indirectly positive impact on high effort environmental responsibility behavior through the mediator of low effort environmental responsibility behavior.Finally,emotional experience cannot have a direct and significant impact on both low effort and high effort environmental responsibility behavior,and the mediating effect of emotional experience between place attributes perception and environmental responsibility behavior,eco-environment awareness and environmental responsibility behavior are not significant.