Competition Strategy Research Of Dongyi Chem Group Co.,LTD.,

At present,as the change of policy environment in our country and international market environment,the local PX enterprise development faced with new great threats.In such a state,DongYi Chemi Group co.,LTD faces these threats and opportunities,Only avoids disadvantages and grasps advantages in order to form a powerful competitive strategy which is the top priority of the corporation.First of all,this paper introduces the relevant background and significance,research status at home and abroad and research ideas,methods and innovations.especially the knowledge about the Development strategy and Core Competence,the DongYi Chemi Group Co.Ltd.strategic analysis in this paper and laid a theoretical foundation and basis for the formulation of.Secondly,introduces the severe external situation,DongYi Chemi Group Co.,Ltd.is facing at the same time,the enterprise internal environment analysis,summarizes the advantages and disadvantages of existing in the human resources,financial management and the organizational structure of enterprises,in the severe recognize their own problems as well as for the competition strategy provides a good based on analysis of the company 's core competitiveness,and the evaluation of the internal factors based on the analysis of the advantages and disadvantages of the company.For external macro environment,PEST(Politic s?Economy?Society?Technology)analysis is adopted and Porter five-force model is used to analyze the ecosystem situation in PX industry.For summarization of environment analysis,internal factor estimation(IFE)matrix and external factor estimation(EFE)matrix are worked out.Finally,under the complicated and varied external circumstance,DongYi Chemi has both advantages and disadvantages,both opportunities and threats.The company has confirmed major advantages and disadvantages,opportunities and threats,and then the comparative strategy and counter measure.DongYi Chemi Group Co.,Ltd.Should lay further stress on primary business,optimize the key business,carry out the scale economic development strategy,low-cost strategy?Finally,in order to effectively achieve cost leadership strategy and decentralization strtegy,the article proposes some strategies to implement.