Case Study Of Supply Chain Finance Based On Internet E-commerce Platform

In modern economic markets,competition between enterprises is gradually transforming into a competition among supply chains.The operating conditions of enterprises in the supply chain affect the efficiency of the entire supply chain.In different commodity circulation links,companies gradually pay attention to the efficiency of capital flow.Under the traditional credit model,most small and mediumsized enterprises are facing difficulties in financing and expensive financing.The emergence of supply chain finance as a new financing method has become an effective way for companies to get out of the predicament.Under the "Internet +" trend,ecommerce platforms have also begun to implement supply chain finance.After integrating the flow of funds and information in the supply chain,the platform has accumulated rich data resources.With the development of Internet information technology,various emerging technologies have gradually been widely used in various industries.The value of data accumulated by e-commerce platform operations can be discovered.Through analysis of the data,a complete set of credits evaluation system can be established to reduce the difficulty for enterprises to obtain credit.The steel ecommerce platform is aimed at the pain points of the steel industry in the field of commodities,and develops supply chain financing services to provide enterprises with more flexible and convenient financing services.This article uses a combination of theory and case to analyze the operation of ecommerce supply chain financing in the steel industry.In the theoretical research part,starting from the generation and connotation of supply chain financing,the motivation,operation mode and evaluation,by combing the relevant literature of domestic and foreign scholars,combining information asymmetry,transaction costs,and supply chain management theories,the connotation,characteristics,model classification,and motivation of the e-commerce supply chain is summarized.For the case study part,Shanghai Ganglian E-Commerce Holdings Co.,Ltd.(referred to as "Shanghai Ganglian Group")was introduced as a case study object.Through the introduction of the basic background,analysis of the features and motivations of the financing scheme,from the four aspects of business funding sources,credit rating models,supply chain financial products,and logistics and warehousing services,this article analyzes the specific implementation path of Shanghai Ganglian Group's supply chain financing based on the Shanghai Gangyin E-Commerce platform in the steel industry and its actual effect.Finally,based on the analysis and evaluation of the operation mode of Shanghai Ganglian Group's supply chain financing,a case study conclusion is drawn: Shanghai Ganglian Group's supply chain financing can realize the value creation of the entire supply chain and promote the construction of a business model credit-based.It can also effectively use big data to establish a new steel industry service ecosystem.At the same time,through the case study,it is concluded that there are four aspects of enlightenment: strengthening the combination of industry and finance,integrating financial resources,deepening the value of data,and increasing technological innovation.Shanghai Ganglian Group is well versed in the value of big data and uses IT technology to mine data.It also uses data to drive business builds credit rating and credit models to mine credit dividends,and creates value based on comprehensive intelligent insurance control.Shanghai Ganglian Group responded to the country's requirements for the healthy development and innovation of supply chain finance and continued innovation in financial services provided a certain reference for the development of industry-financed integration.After the development of supply chain finance,the corporate ecosystem formed by Shanghai Ganglian Group has produced synergies with stakeholders such as logistics,warehousing,and financial institutions in the industrial chain,which has helped to promote industrial reform and the optimization and upgrading of the structure to a certain extent.It maintains the sustainable development of the industrial chain.