Research On Business Model Transformation Of P Platform Of Plastic Industry

The development of the third-party B2 B platform perpendicular to an industry usually goes through two stages: the information function platform and the transaction function platform,The information platform is dedicated to solve the matching of supply and demand information,and the transaction platform is firstly to solve the trust problem between the two parties,and then to improve the efficiency of the industry.P platform is a third-party platform in the plastic industry,faced with the "membership fee + advertising" revenue bottleneck and the new model competition and opportunities brought by mobile Internet,in 2015 to the trading platform transformation,but ended in failure.P platform transformation to address the security of raw material transactions for the entry point,through innovative trading rules "trading in good faith" and third-party supervision of transaction funds security services to ensure the security of trading funds in transactions.But after the initial cooperation between users to establish mutual trust,the follow-up transactions are directly below the line,the users do not have the behavior of repeat transactions on the platform.The basic reason of the transformation failure is the lack of trading grip to satisfy the most users 'pain point demand,so that users can trade repeatedly on the platform.Through a large number of industry visit and demand investigation,this paper puts forward the theoretical basis of the mode of P platform transformation: the greatest demand in intra-industry transaction is financing,the transaction without financing is not big,and the financing without transaction is insecure.P Platform Should Be Integrated into Industry Financing Service in the Process of Transition to Trading Platform;Around the online trading scenario,through the core industry data resources held by the platform,the user data information will be assetified and visualized to create a supply chain Internet service platform driven by industrial financing services online transactions.