A Study On The Impact Of Environmental Education On Pro-environmental Behavior Of Tourists In The Red Tourism Context

With the continuous development of Red tourism,a large number of tourists flocked to the Red sites.In the face of the environmental pressure,the Red tourism scenic spot,through the integration of environmental education and Red education,continues to explore the most effective way of tourist behavior intervention.However,the environmental behavior of tourists in Red tourist attractions is still a serious problem,and the existing integrated education system needs to be further improved.At present,the environment behavior intervention of tourist is mainly analyzed from two perspectives of rationality and sensibility.Most of the traditional education system from a rational point of view,has achieved certain results,but has not been able to achieve long-term positive benefits.Today's research begins to try to expand the perspective,and consider the influence of emotion into the education system.‘The unity of emotion and reason' provides more solutions to the existing problems,but the complexity of tourists' psychology makes the current research framework imperfect.Therefore,it is necessary to enrich the research on the emotional impact of tourists' behaviors,so as to provide more effective practical reference for the intervention of tourists' environmental behavior.This study follows the existing research logic,from the perspective of the combination of rationality and sensibility,mainly to investigate the impact of tourists' Environmental Education Perception and Awe on Pro-environment behavior.Through the way of questionnaire survey,209 samples of Red tourism tourists in Jinggangshan Mountain were collected and analyzed.On one hand,by mean analysis,this paper classifies the characteristics of pro-environmental behavior of tourists,the effect of environmental education and the degree of awe of the sample;on the other hand,by constructing the structural equation model,this paper attempts to analyze the interaction among the four factors: tourists' pro-environmental behavior,self-guided environmental education,other-guided environmental education and awe.The results of the mean analysis show that the intergenerational differences in the Red tourist tourists' behaviors are obvious.The playing styles and political identities(CCP members and non-CCP members)have a significant impact on them.More specifically,older tourists,individual tourists,group and travel agency tourists,and tourists who are party members show better emotional arousal and environmental behavior.The results of the factor analysis show that the environmental education system in the scenic area can also promote the generation of tourists' awe to a certainextent,and then stimulate the pro-environmental behavior.At the same time,the results also reflect that the emotional arousal among young and non-party tourist groups,tourist explanations,and the interpretation system of the area are ineffective.Based on the results of data analysis and field research,this study provides the following reference suggestions: in terms of emotional intervention,actively building the identity of tourists and scenic spots;in terms of the environmental education system,encouraging tourists to supervise each other;in interpretation system,highlighting the creation of a Red atmosphere.