| The individualized clothing demand of the audience provides a new opportunity for the development of the TV column with clothing as the main content,and becomes the best choice for the fragmentation time.Enriching the content of such programs and expanding the cultural core is also one of the important goals of its development.This article will combine the television column "Appreciate clothing together ",discusses how smoothly integrates the clothing culture content into the television column.According to the experience of planning and shooting,the article narrates the culture of displaying dress from three aspects.First of all,because of the diversity of audiences,we choose the content that accords with the audience aesthetic of all ages,not only the choice of topics,but also the choice of guests and the construction of recommended discourse.Secondly,the innovation of traditional dress and the combination of collocation style with modern fashion fully reflect the blending of dress culture connotation and modern aesthetics.Finally,according to the needs of the audience,the studio matches the rich program form to make its narration have Popularity,increase the visibility of the program.In addition,this article takes "the guest raises the question-the designer solves and gives the popular opinion" as the core,fully manifests the program practicability.This article mainly adopts the literature analysis and the content analysis two kinds of writing methods,through the existing literature analysis,develops the writing angle,finds out the research weakness;through the repeated viewing and the research of the program of "have the service with the appreciation ",obtains the display way of the clothing culture in the program.The presentation of dress culture in the TV program "Appreciate clothing together" makes the cultural content of dress itself play a greater degree,and makes the traditional dress get further innovation in the program. |
PDF Full Text Request