Research On Low Cost Strategy Of China United Airlines

Since 1990 s,the world set off the wave of low-cost airline,low-cost business model was widely copied;at home,in a series of policies to accelerate the development of the aviation industry driven,government supervision departments such as the civil aviation authority control has gradually loosened,Spring Airlines was established in 2005,is the first domestic low-cost airline operation has been to maintain profitable operations.The total amount of China’s civil aviation transport has been ranked second in the world,but China’s low-cost airlines accounted for only about 6% of the market share of the civil aviation market,low cost development potential of the civil aviation market.Chinese has a population of 1 billion 300 million,per capita income has exceeded 7380 U.S.dollars,an efficient and fast pace of life has been pursued,tourism culture has been formed,with the rapid development of civil aviation industry and people travel to update the concept,air transport into civilian life,air travel is no longer a new thing,which makes the development of the prospect of low cost aviation market is very attractive.According to the relevant theory and literature about competitive strategy,low cost airlines,to provide the theoretical basis for the low cost competition strategy of China Airlines;domestic and foreign research and development status of the existing low cost airlines,low cost operation pattern can provide reference for the implementation of United China;analyze the external environment of the industry,the United China the environment,determine the macro environment for the development effect of low cost competition strategy of United Airlines Chinese China;analysis of internal resources and competitiveness,recognize the advantages and disadvantages of Chinese airlines,identify market opportunities and external environmental threats;finally,the evaluation measures of low cost competition strategy China Airlines has been implemented,and put forward suggestions for further optimization of low cost competitive strategy improvement.I hope China airlines can grasp the current development opportunities,improve the problem of low cost competition strategy,rapid growth,a low cost airline Chinese civil aviation transportation industry benchmark,to promote the healthy development of civil aviation transportation market and to explore,for reference in other aviation company restructuring,share experiences.