A Business Plan On NexHome Intelligent Decoration O2O Project

With the rapid development of economy and the real estate industry China,China interior decoration industry has gone through the golden ten years.China family structure,housing patterns,consumption habits have undergone changes:family size,family type diversity,population aging,family function shifting emotions,consumption,care,safety and entertainment etc..By the Ministry of Commerce issued the 2015 China consumer market development report pointed out that the future of smart life consumption will become the biggest bright spot,there are more than 81.6%of consumers has a strong desire to spend on the smart life consumption.When 80,90 become the main force of housing and home improvement consumer market to comfort,convenience,health,safety,environmental protection,energy saving as the characteristics of the wisdom of home improvement market,is ushering in the development of inflection point.However,with intelligent decoration industry is still no uniform industry standard,intelligent Home Furnishing has not yet universal,the existence of the industry can not afford the high threshold,ordinary people can not understand the value of intelligent Home Furnishing fully,there are unstable factors in the world on a single product problem.The evolution of the global trend of the Internet era has brought a world without borders,2015 twelve National People's Congress,the government work report made clear "to develop Internet plus" plan of action,such as double support plan around the students like bamboo shoots after a spring rain fall.How to adapt to the trend of cross-border Internet era,with the age of the Internet,and promote smart decoration market landing,intelligent security enterprises can continue to survive and usher in the industry is the tipping point,cross-border integration,the whole network of Internet era must face the problem.Based on combined business model business environment theory and business model innovation model,using the method of case study,the actual research and applied basic research,business model analysis and landing practice,the conclusion is intellectual equipment industry has huge market capacity but also not to the outbreak,brand NexHome projects through customer groups with intelligence operations last,combined with the vertical 020 platform model reconstruction and gradually improve the intelligent fans economy sales funnel,to form an effective project landing and other conclusions,and through financial projections to assess the project's five year operational financial indicators to draw feasible conclusions of the project.The study on improving and promoting the intelligent decoration market further effectively landed on the industry of intelligent decoration of the Internet era and to innovate the mode through the internet tool enterprises have certain enlightenment and reference.