Business Plan Of Road GIS Date Acquisition Solution

Now,the phenomenon of traffic management problems become increasingly seriousand GIS, Internet, big data, cloud computing, Internet and other new technology rapid development at the same time.Though two phenomeons contrast is big,but it advance a new idea for traffic management.Wenhua company made a complete solution it name is Road geographic information data acquisition.Provides the road data for decision-making basis for the traffic department,make up the blank of road date in the field of intelligent transportation.Road GIS data acquisition solution as the name suggests is through surveying and mapping equipment for road and road facilities related data acquisition and production to meet customer requirements of the electronic map data solution.Is different from the general navigation electronic map data, the scheme of electronic map data scale up to 1:500, and on the electronic map can see road signs marking clear intuitive, street lamps, signs, green belts,and so on related information, the data make up for the large scale data of the blank in the field of road traffic in China.With this data, traffic administration many on-the-spot investigation is needed to carry out work, now just in front of the computer operation can complete, while improve the working efficiency greatly saves manpower.Such a market ingenuity, have high technical threshold and can bring real benefits for the customer solution,its potential market should not be ignored.But can not deny the fact that if you want the higher market position and gain greater market value still has a lot of work needs to be done.So hope that through this business plan with clear localization of the solution, the future development direction, development strategy, develop appropriate marketing plan, investment and financing plan, for the mandarin pave a way for the future development.This paper consists of six parts: the first chapter introduction, chapter 2: who is environmental analysis, the third chapter describes marketing and competitive projects, the fourth chapter, chapter v financial analysis to the financing scheme, chapter 6 summarizes.This business plan, first of all, this paper discusses the implementation of the background and significance of this solution, and the solution implementation environment including the macroscopic environment and microcosmic environment made a detailed analysis.Next, On the domestic field of intelligent transportation and geographic information industry development situation of surveying and mapping has carried on the summary and analysis.Using “Michael Porter five forces model” and "SOWT " theory on solution competition environment, the company's comprehensive strength, made detailed analysis of marketegmentation, etc.then scheme marketing plan for the solution.Through the study of the business plan, Road geographic information data acquisition of wenhua company is the product of traffic management combined with geographic information,its technical level is ahead in the industry. The target customer clear, The user defined requirements and Market in the blue ocean stage has great value of development. The funds required and use of funds, and market share forecast for the plan of the solution has carried explaining the details. Based on the analysis of the above conclusion, Could determine required and use of funds, and market share forecast for the plan of the solution has carried explaining the details. Based on the analysis of the above conclusion,Could determine the solution risk can be controlled, economic benefit is obvious, the solution has strong feasibility.