The Cultural And Creative Product Design Of Paper Rattan Based On Hunan Localization Elements

In the 21st century,under the background of China’s economic rise and cultural revival,the cultural heritage journey is like a new long March.The rich and unique elements of Hunan localization through the creation of products,so that more and more people know and understand her,is conducive to the development and inheritance of Hunan native culture.Therefore,it is particularly important to dig deeply into the deep mountains and rivers,those from ancient times behind the homeland,to undertake the contemporary historical codes and excellent cultural genes,and as the creative connotation of creative products.This paper analyzes the local elements of hunan,and from the historical development,it is understood that the native culture of hunan belongs to the interactive cultural structure,so the miao culture element is one of the sources of hunan culture.In this paper,the author summarizes the elements of romantic magic,mountain worship and sacrificial spirits in miao culture.Literature study method on the paper cane material according to the shape classification,at the same time from wear,lamps and lanterns,furniture,interior decoration,summed up the four directions of paper rattan material field of application of collected a variety of paper rattan weaving method.At the same time,the definition,classification,function and current status of the products are summarized through relevant literatures and practical cases.And how of regional cultural elements in product design,are analyzed,which respectively from material culture,behavior culture,three aspects in this paper,the concept of cultural factors and cultural connotation in the direction of product design.This paper makes an investigation and analysis of quzi temple consumers from the aspects of shopping desire,shopping purpose and spending level.And from the scenic commodity types,scenic commodity grade,scenic commodity prices,scenic commodity quality and characteristics of the Miluo area consumer market survey and analysis.It is found that there is a serious lack of regional differences in the product similarity of scenic spots,so we should strengthen the proportion of Hunan local culture in the design.In addition,the development of scenic area products is lack of pertinence,and efforts should be made to develop products around local resources and scenic context.According to the existing problems,through the design practice to solve part of the problem,scheme one from Miao pretty culture extract " zongzi" as the element,using its shape,combined with controllable color led lamp technology means,create romantic magic color style works " corn";The second scheme is to design and produce the " jade mountain" lamp works with jade mountain as the element.Through the design and manufacture of the products,it is proved that the design and manufacture of the products based on the elements of Hunan localization is feasible.