| The paper kite is an ancient name for a kite.Among the traditional folk culture and intangible cultural heritage of China,the paper kite has a profound national cultural connotation and a variety of artistic features.Its philosophical ideas,motifs and production techniques have been brought together in a treasure trove of traditional Chinese culture.Chinese paper kite artworks are rich in meaning,form and ethnic art style,and have a high aesthetic and economic value.This paper explores the application of paper kites in the design of cultural and creative products from the perspective of their history,cultural connotations and modern cultural and creative products.Through case studies of current paper kite cultural and creative products,the way in which paper kites are applied in cultural and creative design and how they are realised is explained.By analysing and collating the elements of paper kites from various genres,analysing the artistic characteristics of traditional paper kites,digging out their appearance and pattern elements,combining modern design concepts and formal expression methods with traditional paper kite elements,integrating them with the development of the times,extracting the essence and removing the bad,and integrating innovative ideas into paper kite cultural and creative product design.By considering the actual needs of consumers,the product is designed to meet the characteristics of the product and the development of the market,taking into account the technical realisation,aesthetic appearance and product support,and realising a design that is functional and lifelike.At the same time,the innovative practice of combining excellent traditional cultural elements in modern cultural and creative product design,creating cultural and creative products that meet modern social values,provides technical support for the application of paper kites in the modern cultural and creative design industry.The paper also explores the use of paper kites in modern cultural and creative design industries,and how the paper kite culture can be made more attractive and infectious by bringing traditional crafts closer to the public.At the same time,this paper also discusses the problems that may be faced in the design of paper kites and proposes solutions. |