Research On Marketing Strategy Of ZYT Automobile Sales Company

In recent years,with the implementation of a series of national policies and the promulgation of relevant laws and regulations,the heavy-duty truck industry has ushered in the outbreak period of its development.The sales volume has increased substantially compared to previous years,setting a record high after another..Starting in the fourth quarter of 2016,the domestic truck market began to enter a period of high sales,and various companies began to increase marketing and publicity in order to increase their market share and expand the scale of their businesses.The competition in the domestic truck market has become increasingly fierce,and heavy trucks have been sold by sellers.As a transportation hub of the country,Henan has become a major transportation province.Many heavy truck companies use the Henan area as a key sales area,so the Henan market is even more fierce.ZYT Auto Sales Company,as a distributor of Beiqi Foton Automan,which has just been established,has many problems in its current marketing strategy.This article is of great significance for the company to achieve better development in a fierce competitive environment.This article first investigates the company’s current marketing strategy and finds that the company’s market positioning is not clear,the target market is not clear,and there is no clear competitive strategy.Then the paper analyzes the internal and external environment of the company based on a certain marketing theory.Through the SWOT analysis,it is found that the company’s competitive advantage is greater than the competitive disadvantage,and the opportunity is greater than the threat.Then,this article has formulated a marketing strategy for ZYT Auto Sales,and believes that ZYT car sales companies should implement differentiated marketing strategies including service differentiation and user experience differentiation,and adopt different marketing mix strategies for different market segments.Bring greater competitive advantage.In terms of market positioning,this paper proposes that ZYT auto sales companies should provide customers with the most cost-effective products and the most efficient service.Based on the proposed marketing strategy,market segmentation and choice of target market,this paper formulates a corresponding marketing mix strategy and proposes some safeguard measures to ensure the smooth implementation of the strategy.This article hopes to be able to choose the right marketing strategy for ZYT car sales company,to be able to give some help to its future development,and to give certain advice to the car sales company that has the same situation with the company.