Correlation Analysis On The Factors Related To Brand Loyalty In The Mining Equipment Market

This research is based on the current specific industrial economic development stage in China,The research aims to promote the brand strategic management awareness of modern industrial enterprise,and to provide the important reference value in respect of strengthening brand building,and to provide strategic and operational level guidance for the medium and large-size OEM companies which are going to engage in their brands development initiative.This paper attempts to analyze the factors related to brand loyalty in industrial market in China.Based on customer awareness of different brands,a strategic approach adopted by companies to enhance competitive advantages is to develop brand loyalty,strengthen brand promotion through brand marketing management in industrial market.We adopted quantitative research methodology correlation analysis method.The author collected the primary data from the coal mines operators who are customers of the branded equipment suppliers in order to conduct special customer research,and the main analysis methods are Confirmatory factor analysis,reliability analysis,Anova analysis,correlation analysis and descriptive statistics analysis,etc.This research analyzed and verified the correlation between quality orientation,brand trust,customer satisfaction and brand loyal.We studied the import influence of the above variables on brand loyalty by means of establishing theory model and data analysis.While through theoretical hypotheses,the author also verified the important regulating effect of customer awareness of different brand for the correlation between the other variablesand brand loyalty.