Research On Product Portfolio Strategy Of AT Company

With the abundance of enterprise products,the internal product combination has become the key to the success of the enterprise.However,rich products may be either the dominant resource of the enterprise or the burden.Therefore,the formulation of product portfolio strategy plays a decisive role.For the senior managers of the enterprise,it is necessary to carefully consider the product portfolio strategy when formulating it,so that the production goal is consistent with the enterprise's strategic goal.So they must consider that under the condition of limited resources,how to arrange reasonably between products,and how to optimize the length of the line,how to extend the depth of the product line,to ensure healthy and sustainable development of enterprises in the changing market environment.Reasonable product portfolio strategy is conducive to the development of key projects,strengthening core competitiveness and realizing enterprise value maximization.This paper takes AT electric switch company as an example.First,the product portfolio theory is introduced,then the existing problems of the company are identified by analyzing the current situation of the company's product portfolio and the internal and external environment.Finally,a reasonable analysis framework is applied to solve the existing problems of AT electric switch company,including the width of the horizontal extension product line,the length of the optimized product line,the reduction of some product categories and the introduction of differentiated products,and the guarantee measures to implement the product portfolio strategy.The innovation point of this paper is that the solution refers to the development of different products for target customers with different regional characteristics.The products of AT electric switch company selected in this paper are very representative.So for other enterprises in the electric industry,there is also an important reference value.Other enterprises can use it to gain greater market competitiveness.