UI Design Research Based On Practical Aesthetics

Practical aesthetics is one of the most important genres in the development of Chinese aesthetics in the 1950 s and 1960 s.Aesthetics researchers discuss the essence of beauty through the interpretation of Marx's " Karl Marx “Economic and Philosophic Manuscripts of 1844”" and form their own aesthetic perspectives.One of the most representative is Li Zehou's "Practical Ontology",Zhu Guangqian's "subjective and objective unity of view",Liu Gangji's "Creation of Freedom",Zhoulaixiang's "Harmonious Aesthetics",Jiang Kongyang's "Aesthetics of Creation",Deng Xiaomang's "new practical aesthetics" and other points of view.This thesis is based on practical aesthetics theory to explores the UI design which is one of the forms of modern design beauty under the influence of this aesthetic thought.UI design refers to the human-computer interaction of Internet terminal products,Operational logic and the overall design of the beautiful interface."People-oriented" is the design concept throughout the UI design process.Excellent UI design allows users to easily and quickly achieve the purpose and produce a sense of pleasure and satisfaction in the interactive experience between people and machines.Practice is the source of theory,theory is deepening of practice,practice can broaden the breadth of design,and theoretical research can extend the depth of design.This thesis will take the research methods of aesthetics theory and logical way of thinking into the design practice to explore the relationship between UI design and application of aesthetic theory.Take Alibaba Group's "Taobao Travel" product as an example to Multi-directional analysis of product UI design cognitive psychology,aesthetic psychology,social experience,such as the relationship between the interaction,and thus extending the prediction of the future development direction of the UI design industry and the situation.