The Web Design Of Treasure Sharing Of Taobao

Taobao is confronting with the process of SNS large extension, trying toshake off the image of the traditional e-commerce, so that more buyers can notonly take Taobao as a shopping base, but also as a virtual reality which is animportant part of life, at the same time, it can improve the degree of userimmersion and generate stronger viscosity between the buyers, to stimulatemore users to consuming on Taobao.In this context, Taobao puts forward the idea of how to use existing userresources and e-commerce features to build a relationship between buyers, andthus expanding consumer online shopping demand. After the brainstorming ofTaobao SNS department, it’s decided to launch the social shopping shareproduct "Treasure Show" which is based on the existing e-commerce platform(officially name is "Oh wow").Beginning of the paper, it describes the current status of e-commerce, andthe entire development process, reveals the enormous potential of e-commercemarket. It also suggests the design background, purpose, content and methods,and determining the general direction of the design.Secondly, it introduces the project background of Taobao shopping shareproduct,"Oh Wow". Combined with the existing social e-commerce products,including shopping sharing products, and Taobao’s own vertical, it takes thecompetitive analysis to identify the strengths and weaknesses of theseproducts, in order to find the design innovation and the blind spot of pastproducts in the user needs. And then according the needs of the project pre-analysis, it makes researches and analysis for the target user, and identifiesthe design goals, determine the design framework.Thirdly, according the above analysis results, the actual theory, itdescribes the product’s information architecture, and product experience goals,and function modules, including the design of the navigation, the page list ofgoods arranged, the block of user interaction design. Ultimately, inaccordance with the product path process, it draws the detailed interactiveinterface design.Finally, it explores the implementation of this web， including the exception of the front-end development stage need to be addressed, andquality testing processes and principles.