Research On Marketing Delicacy Management Of M Company

Delicacy Management as a modern science and advanced scientific management concept,in the enterpriseorganizational strategy,and standard internal management and to maximize efficiency of resources use play a crucial role.In the face of the enterprise operation transformation,the improvement of enterprise management is obvious.In this paper,we study the breakthrough point for M company marketing the elaborating management,through the literature review method,questionnaire method,and the methods of statistical analysis,detailed and comprehensive expounds the connotation and its characteristics,the significance of marketing of fine management of M company marketing fine improvement at present stage as well as the insufficient aspects carried on the thorough analysis,and to promote the M of the implementation of the marketing of fine management targeted put forward a series of measures and strategies,to improve M company marketing activities and provides a reference basis for the company operating level.Firstly,this paper gives an overview and analysis of the research background of the refined management of marketing.With China’s entry into the world trade organization,China’s economy is booming,and the manufacturing industry has got better growth space.Especially in recent decades,due to the gradual improvement of the national economy,people constantly pursue and improve the quality of life,thus the competition in the manufacturing industry is increasingly fierce.Since its establishment,M company has experienced nearly 30 years of history and has maintained a steady development trend.But due to the increasing market demand,enterprise scale is growing,as compared with before the vulgar and traditional marketing mode has been unable to follow in the footsteps of market development,therefore,the enterprise operation mode transformation is imminent,the fine management is introduced."M corporation" is a growth engine in a steady and rapid growth,to make the manufacturing industry better to identify its own mission and social responsibilities,and to develop a path to the development of the business,and to improve the management of the business,and to promote the sustainable development of M.Based on the concept and connotation of marketing refined management,this paper probes into the significance of its characteristics and necessity in the operation of enterprises,and finds a series of problems in the current situation of marketing refined management of M company.For example,the work achievements of the frontline staff team are not ideal,the employees have insufficient responsibility for their own positions,lack of employees’ self-solving ability,lack of control in the process of marketing,vague market positioning,lack of matching customer personality services,lack of sensitivity to marketing data,etc.In view of that above-mentioned problem,the new refining management strategy is put forward,the marketing management process is accurately controlled,the large data intelligent analysis is apply to the full application,the enterprise culture construction is enhanced,and a sustainable development route for M company marketing refining management is put forward,and the refined management of marketing refined management is of certain guiding significance in the operation management of the manufacturing enterprise.