Performance Evaluation Of Folk Custom Tourism "Town" In Guanzhong Region And Its Planning Guidance Strategy

In recent years,with the rapid development of rural tourism in China,the rural folk culture tourism industry in guanzhong region has set off a wave of "tourism fever".At present,with the folk culture tourism projects such as YuanJia Village,Ma Weiyi and water street of Zhouzhi is most successful.At the same time,it also showed remarkable economic effect and demonstrate value,and provides an important reference significance for the rural economic transformation in the new period.But in Guanzhong region,there are many types of resources enrichment area of villages and towns,which is similar to YuanJia Village,Ma Weiyi,water street of Zhouzhi.Many places began to "copy and paste" imitation,the folk culture tourism "town" assembled type development for the construction of the "wave".The guanzhong folk cultural tourism "town" mutual imitation,causing regional folk cultural tourism scenic spot problems serious homogeneity competition phenomenon.The monotonous tourist attractions,the same tourism products and the single tourism project seriously restrict the development of customs and culture tourism in guanzhong.This Paper take the folk culture tourism "town" as the research object,comprehensively combed the present situation,development features and practical problems of the guanzhong folk cultural tourism "town",and build the folk culture tourism "town" development performance evaluation index system and evaluation model,and with Fucha town as an example for empirical research,puts forward the planning strategy.First of all,the thesis is based on the folk culture tourism "town" development ofmacroscopic background and face the reality of the problem,this paper discusses the research purpose and significance of this article,determine the research object,research content and framework and research methods;At the same time,the concept of "small town" development performance evaluation of folk culture tourism is defined,and the theoretical basis and relevant research on the development of folk culture tourism at home and abroad are reviewed.Second,through to the 15 guanzhong rural folk culture tourism "town" investigation and visiting,analyzes and sums up the guanzhong rural folk culture tourism "town" development characteristics and realistic problems of the present situation;Again,according to the folk culture tourism "town" development content,related research and industry performance evaluation assessment standards,using the analytic hierarchy process and expert consultation method,constructed the performance evaluation system for the development of folk culture tourism "small town",the indicator system covers the resources development,economic benefit,social benefit and tourism support four aspects,such as a total of 34 indicators;Finally,using the construction of folk cultural tourism "town" development performance evaluation model for eight tea town tourism development of performance evaluation of empirical research,and according to the eight tea town tourism development results and problems of performance evaluation,from the development orientation,development mode,industry development,tourism product development,support system,the system boot and so on six aspects put forward corresponding planning strategy.