Study Of India Marketing Strategy Of D Company

The proportion of the export of mechanical and electrical products in the total export of a country is an important factor that determines whether a country's exports can continue to grow steadily,which often reflects the level of industrial technology in the country.With the continuous development of China's economy and the process of global economic integration,the strength of domestic enterprises has been strengthened,and more enterprises have started to shift their business objectives to the international market.Changes in the international trading environment and the difficulties faced by domestic foreign trade enterprises require local enterprises to adjust their strategies in their respective fields.India is the second largest market in Southeast Asia.Its economic development potential and geographical position are superior,which let the electromechanical equipment import and export enterprises not to despise.After joining the EU,the products entering India can enter the EU market with zero tariff and barrier free.With the change of market operation environment,it is necessary to formulate corresponding marketing strategy and guide our company in the future market operation in India.At the same time,it is also the reference of China's foreign trade enterprises.However,due to the lack of running experience,many new problems have arisen in the actual operation.As a professional engaged in mechanical and electrical equipment import and export company,D Machinery Company accumulated years of foreign trade experience.In the development of new market strategy,the key consideration of D Machinery Company is how to deal with different cultures,countries and regions with different political and economic systems,and how to adopt the marketing strategy.This paper is divided into six aspects.The first part is the research background,research significance and method.The second part is literature review,including strategic marketing theory and related research.The third part is the case analysis of D Machinery Company.The fourth part is the in-depth analysis of the export of D Machinery Company.The fifth part is the strategic marketing proposal of D Machinery Company.The sixth part is a summary of this article.This paper provides a new perspective for D mechanical company's international marketing strategy.